Kim
Jones - Director, Marketing & Communications, The Group
David Freeman - Whetstone Consulting, LLC
Morning Session
8:00 am - 9:30 am
Identifying the obstacles, opportunities, and top issues facing Group
members to improve internal marketing by addressing:
- Why aren't we getting all the potential
referrals from our Group partners?
- What can you give to the Group?
- What is the best use or our limited marketing
time?
- Selling skills § Infrastructure for supporting
cross-selling
Meeting attendees will conduct a Group SWOT
Analysis (Strengths, Weaknesses, Opportunities and Threats) to help
provide insight into answering above questions and others that arise
for use in afternoon session.
Top Issues Prioritization
Afternoon Session
4:00 pm - 5:30 pm
Breakout groups each take a top issue identified
in SWOT analysis, develop action plans, and assign tasks for improving
internal marketing between Group members
- What is the question surrounding top
issue?
- How can / should the issue be addressed?
- Address other issues
Two groups will address pre-packaged questions:
- How to maximize inter-firm marketing
efforts?
- How do we maximize our effectiveness
at Group's November symposium?
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